Day: March 5, 2017

Expert zone

How to harness the power of social media for your campaign

It seems that no charity campaign is complete without the blessing of a celebrity on social media. From ice bucket challenges to no make-up selfies the endorsement of and sharing of content on social media has the power to make even niche activity cross over into the mainstream media consciousness.

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Expert zone

Influencers as the new broadcasters?

They say that a picture is worth a thousand words, which must be why moving pictures in the form of video is one of the hottest tools in brand marketing at the moment.

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