indaHash connects UK brands with 50k online influencers

indaHash, the platform thatโ€™s helped brands such as Coca-Cola, Ariel and McDonaldโ€™s to reach consumers via more than 50,000 digital influencers, has launched operations in the UK in June 2016. indaHash is an automated platform for companies to reach thousands of mid-tier influencers, allowing them to earn money promoting the brands they love. After more than 120 campaigns in Europe during its first six months, indaHash has built relationships with social-media users who have more than 110m followers, generating engagement rates as high as 12%.
indaHash operates on Instagram, Facebook and Twitter, and will soon begin offering campaigns on Snapchat. Influencers are assigned a task, such as taking a photo of a companyโ€™s product in a particular setting; the content they generate is moderated by indaHash and then posted under the campaignโ€™s hashtag, as in the example below:
The client sets the duration and budget for the campaign, and can pay either per per 1,000 views or per engagement (each time a follower likes or comments on a post). Influencers receive notifications via the indaHash app about new campaigns for which theyโ€™re eligible to participate.
โ€œOur mission is to deliver the best ever campaigns with digital influencers, and bring back authenticity to brandsโ€™ communications with a seamless, automated platform,โ€ said Barbara Soltysinska, co-founder of indaHash. Automation is key, she stresses: While content marketing with influencers on media such as YouTube requires time-consuming, detailed negotiations, indaHash offers a ready database of influencers, whom brands can select according to factors such as age, gender, interests and number of followers.
That allows advertisers to tap the potential of mid-tier influencers, who frequently offer better value for money than top digital stars. โ€œOften 10 influencers with 50,000 followers each have a greater impact than one big name with 500,000,โ€ says Soltysinska. โ€œThey usually have higher rates of engagement by their followers, and greater authenticity, since they havenโ€™t worked with as many brands before.โ€
indaHash has received A-round funding from TFI Trigon, one of the largest investment funds in Central Europe. Joanna Pawluk, formerly European Director at Mindshare, will head the UK office.

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