October 12, 2017
Expert zone

A quick history of Influencer Marketing

In the beginning was… clay. And a potter. Strange as it might sound, according to nogre.com’s infographic, the first Influencer action dates back to the 1700s when Josiah Wedgwood, an English potter and entrepreneur, paid Royalty to endorse his pottery. Have you ever wondered how Influencer Marketing will look, let’s say, in 2020?


#InfluencerMarketing the (very) old school way

The first recorded influencer action was celebrity “Fatty” Arbuckle, a silent film actor, who had an endorsement with Murad Cigarettes in 1905. Then it all started on a larger scale – print ads, radio ads, TV ads.

Now we have the Internet. And that means you have no longer to be Royalty or a celebrity to become an influencer.

2004? seems like a lifetime ago

It’s 13 years now, since Facebook was launched. One of their first recommendation systems was Facebook Pulse (now deactivated), which allowed you to see the most popular products from different categories in your friend’s network.

At the same time, people started developing their FB and blog sites. This continues for approximately for 6 years.

Amazing Amazon

Then, in 2010, Amazon noticed a huge potential behind social media users. In cooperation with Facebook, it allowed its users to link both their accounts. Thanks to this move, Amazon was able to recommend consumers items based on Facebook activity and interests. Also, users could see notifications about their friends’ birthdays and possible gift suggestions.

This is the time in Influencer history, when “influencing” still wasn’t a true profession.

As a matter of fact, it was your friends and family, who were one of the first Influencers!

Travel influence

Everything changed in 2015, when Airbnb started a cooperation with well-known influencers – music stars. The first one was Mariah Carey. She was paid for staying in one of Airbnb’s properties, taking some pictures and posting them online. The buzz was huge and encouraged Airbnb to put Influencer Marketing at the heart of their advertising strategy.

Nowadays, Airbnb is considered to be one of the leading Influencer Marketing brand strategists in the market, at least within their travel niche. And stars like Selena Gomez, Cristiano Ronaldo or DJ Khaled became the biggest Influencer Stars among the celebrities.


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