A quick history of Influencer Marketing
What’s still to come?
In September 2017, Pinterest launched “Pin Collective” – a group of professional influencers helping brands prepare perfect content for their campaigns.
At the same time, a new Cost Per Content (CPCon) pricing model enabled brands to conduct campaigns in a completely new way, allowing them to buy content prepared, but not posted, by an influencer.
Nothing to be surprised about – as indaHash stats show, IGC is on average 5-12x more engaging than content generated by a brand itself.
Secondly, on the basis of new trends in Influencer Marketing, we can say that it’s heading towards a new model of… advertising.
Example: in 2017, Amazon’s Affiliate launched programs like “Amazon Spark” or new Influencer’s Program, which allows clients to buy products directly via Instagram-like posts or dedicated influencers’ links.
As indaHash Chief Growth Officer, Joanna Pawluk, says “Influencer Marketing’s ultimate goal is to make a consumer buy a product based on a recommendation from a person he follows and likes, exactly at the moment of purchase or reservation.”
Want to learn more? Stay tuned: “A quick look into Influencer Marketing future” will appear soon!