February 27, 2019
Expert zone

The Oscars

Is Netflix Killing Movie Theatres?

Movie-themed Survey of 1300 Social Influencers Explores Playback Trends

In a survey of over 1300 international influencers, 74% responded that ever since online streaming platforms became available, they go to movie theatres less often. Does this foreshadow the end of the multiplex? Not necessarily. 65% of respondents still go to the cinema at least once a month and 16% claim to go more often than 3 times a month.


The report unveiled interesting statistics such as:

  • 73% of influencers usually watch movies on online streaming platforms
  • YouTube videos are the most popular among influencers up to 18 years old
  • 51% of influencers are planning to watch 2019 Oscars
  • Men report going to the movie theatres more often than women


To celebrate the upcoming 91st Academy Awards we conducted a survey among over 1300 digital influencers, asking them about their movie-watching habits. The study revealed that while 74% of respondents admit enjoying movies on a big screen less often since online streaming platforms became available, 65% still go to the cinema at least once a month. Influencers ages 19-25 attend movie theatres most often: 39% of them report going to the movies two and more times a month. The study also reveals that men visit cinemas more often than women: 73% of surveyed men go to the cinema at least once a month, while the same is true for only 64% of women.

The majority of influencers (73%) usually watches movies on online streaming platforms, while only 15% stick to TV. While the numbers are similar in the US (82% choosing streaming platforms) and Germany (82%), Japan stands out with only 37% influencers naming streaming platforms as their go-to and 34% sticking to the more traditional medium, TV. Japanese influencers also pick movie theatres as their medium of choice (29%) more often than their peers from other countries.

The survey further reveals that influencers prefer watching TV series over movies (47% vs 34%). YouTube is proved to be a crucial platform for Gen Z: among influencers up to 18 years old, a whopping 36% chose YouTube videos when asked what they watch most often (versus TV series and movies). This answer was chosen by 21% of influencers ages 19-25 and only 13% of influencers ages 26-35. Country-wise, Polish influencers watch less TV series (44%) than the international representation, but they are the second nation after Japan (21%) that watches the most YT videos (20%).  Poles also tend to watch more movies (35%) than their international peers.

The Oscars are a popular event among influencers and 51% of our test group plan on watching the ceremony with family or friends. Influencers from different countries stated very different levels of interest in the event. 100% surveyed German influencers plan to watch the Oscars this year, while 42% of UK influencers declare they don’t plan to watch the gala at all.


You May Also Like
January 5, 2021
indaHash December Developments!
Dear Community, indaHash is proudly presenting our final updates from 2020 with PRODUCT UPDATES introducing an option to upload...
Read more
October 12, 2020
indaHash Monthly Updates & Developments!
Dear Community, indaHash ✌🏽is proud to present this month’s PR UPDATES with a brand new Mazda x indaHash Case Study...
Read more
Subscribe to Our Blog
Download indaHash App
You can download our app from the App Store and Google Play
Our picks
February 13, 2019
The Influence of Valentines Day
Are Influencers Spending Money on Valentine’s Day 84% Say Yes! An international study of over 1000 influencers has...
November 28, 2018
5 steps to improve your collaboration skills with brands
Which brands should you choose to collaborate with How frequently should you take on their offers And most importantly - how...
September 12, 2017
7 easy steps to become a professional Influencer
Hey you! Wanna become a professional Influencer Here’s are some simple tips so you can live like you want to and make real...